Our PHILOSOPHY

In today's content-driven world, live sports hold a unique position of influence, bestowing athletes with unprecedented levels of fame, wealth, and social clout. Athletes are no longer solely entertainers on the field; they have emerged as leaders off the field, bearing significant responsibilities in various domains, including business and social causes.

At the same time: brands and corporations are being held to a higher standard and demanding they show and serve their clients. With consumers aged XX to XX social responsibility is the number one factor when making a purchase. Companies not only need to stand up for and show up for issues but they need to dedicate resources. They also, know the return on investment. 

And now more than ever, individuals from all walks of life are actively working to make a difference. Billionaires are dedicating their wealth to causes and everyday people doing the work day in and day out to make the world a better place.  

Athletes find themselves uniquely positioned to leverage this moment: leading, convening, and utilizing their influence for tangible change.

Many athletes have taken action, establishing foundations, contributing financially, and partnering with organizations to address critical issues. However, numerous foundations have not fully harnessed the current cultural moment and the potential that exists for athletes to make a substantial impact.

AU does just that. 

First, AU recognizes the complexity of creating genuine social change. Addressing deeply ingrained societal issues requires a comprehensive understanding of these problems, the organizations engaged in addressing them, identifying gaps in their efforts, and determining how new initiatives can contribute positively.

Simply, effecting change on intractable social problems demands profound knowledge of the social sector, encompassing both the issues themselves and the organizations striving to resolve them.

Social impact organizations require two essential elements: resources and advocacy, and athletes can fulfill these roles effectively.

Companies, teams, and leagues are seeking elite off-field leaders with ample resources to support their initiatives.

AU aligns an athlete's authentic and meaningful social impact interests, from youth sports to racial inequality, by identifying root causes, relevant organizations, and appropriate partners and brands to provide resources and advocacy. 

AU's expertise lies in the action, policy and advocacy space.

We know the players and know how to Navigate the landscape and collaborate with established organizations that have proven, measurable results.

The most critical aspect of the process is finding athletes who genuinely care and are committed to becoming elite leaders off the field, as AU understands that they may not all have a single cause. 

AU can handle the rest.